Why does great looking e-marketing get deleted?
Why wouldn't it? In many cases it's produced by technical people and designers with no experience in advertising or sales psychology. Easy access to technology has produced a flood of 'busy' communications that may look good, but because they are outside the basic rules of advertising - fail to sell or entice.
AdFirm's 10-point email marketing service
1. Briefing session (virtual or in-person as required)
2. Research (products, solutions, existing sales)
3. Creative (Writing & Design)
4. Html programming
5. Staging of images on file server (so emails don’t get blocked)
6. Setting up statistics pages to monitor ‘click throughs’
7. Management of mailing list (sanity check, names made Proper etc)
8. Ongoing ‘Exclusion List’ management
9. Signoffs/Testing
10. Dissemination & provision of detailed Reporting