Ever hired a frustrated artist?
Some become Graphic Designers and take their artistic expression out on your work. You know the projects we are talking about. They look great but fail to clearly communicate what you wanted to say in the first place. At Adfirm, we don't confuse artistic expression with business outcomes. Although design is in the creative realm, it must still be based on selling a product, service or engaging at a brand level. We favour 'white space' over a 'busy space' and adopt the KIS principle (Keep It Simple) in layouts so that your audience knows why they received something from you and what to do with it.
Functionality over design
It does sound simple but you'd be surprised at the number of times that these basics are omitted for the sake of design over functionality. A consistent design (look and feel) presented across your company profiles, letterheads, invoices, newsletters, emails etc. will help preserve your brand and memory in your customers minds and inspire confidence.
Our work includes
- Corporate Identity.
- Brochures, Flyers.
- Annual Reports.
- Direct Mail pieces.
- Catalogues.
- Websites
- Newsletters.
- Creating MS Word templates for internal use.